Business

search engine optimization

The Evolution of Digital Marketing: A Look at the Digital Media Sector

In a world where millions of people are using social media daily, every marketing professional should be familiar with the main tenets of digital marketing. In simple terms, digital marketing is the process of promoting products or services over the Internet or any electronic media. But before the advent of digital marketing, businesses largely depend

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AI robot

Artificial Intelligence-based Recruitment: Is It Viable?

Artificial intelligence or AI is everywhere. They are present when we do our normal transactions, such as online banking and healthcare assistance. The development of modern technology has expanded beyond our reach and has offered a world of convenience for us. With the advent of modern technology, the way we do business is ever-evolving. One

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luxury car

Luxury Items and How They Are Surviving the Pandemic

Amid the pandemic and the ensuing public health and economic crisis, luxury brands have to find their footing. Whereas before, their largest market—the Chinese consumers—spend billions of dollars on luxury items, this is not what economists see in the future. Although companies remain bullish about China’s recovery in the next couple of years, their domestic

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