Business

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Key Components of an Effective Digital Marketing Campaign

Marketing campaigns refer to the strategized and organized efforts of promoting a particular company goal. These may include generating and nurturing leads, boosting product awareness, or increasing sales. They are also designed to reach potential customers in various ways – social media, email marketing, and other forms of digital marketing. If you do it correctly, […]

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Is the Customer Always Right? What to Do if a Rude Customer Verbally Abuses Your Staff

Working in the retail or service industry can be very interesting sometimes. You get to interact with different types of people and learn how to handle difficult requests. But given your position, you probably encounter at least one rude customer each day. Rude customers aren’t at all uncommon in retail and service establishments. Once they

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search engine optimization

The Evolution of Digital Marketing: A Look at the Digital Media Sector

In a world where millions of people are using social media daily, every marketing professional should be familiar with the main tenets of digital marketing. In simple terms, digital marketing is the process of promoting products or services over the Internet or any electronic media. But before the advent of digital marketing, businesses largely depend

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Artificial Intelligence-based Recruitment: Is It Viable?

Artificial intelligence or AI is everywhere. They are present when we do our normal transactions, such as online banking and healthcare assistance. The development of modern technology has expanded beyond our reach and has offered a world of convenience for us. With the advent of modern technology, the way we do business is ever-evolving. One

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