How to Build a Business Podcast

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While you’re driving to work, going home, washing the dishes, or cleaning your car, you use most of your senses aside from your ears. This is why lots of people listen to podcasts. It makes these otherwise banal moments more exciting and educational. As the audience grows, it’s becoming more evident how successful you can be by starting a podcast, and this article will help you get started in this part of the business industry.

Tips for Starting a Podcast

It may seem overwhelming just thinking about starting your own podcast. How will you do it? Where will you get your audience from? How do you sustain it? Luckily for you, you’re not alone in this journey. We’re here to support you and to prove that, so here are some tips you can do when beginning a podcast.


Always keep in mind why you want to venture into podcasting. From there, you can conceptualize the various things you can discuss in your podcast. The best way to start your podcast is to choose a topic that makes you passionate, something that you can talk about for hours without running out of ideas or things to say. That will make your podcast an informative podcast, therefore getting your audience hooked.


They say never to judge a book by its cover, but let’s face it, an uninteresting name sends your podcast flying out the window. Give it a lot of thought and take all the time you need because your podcast’s branding is the first thing your targeted audience will see. Make sure that it’s something that will stick to their minds. Once you’ve made a final decision, begin by looking for services that offer creative website development to ensure that your podcast website captures the idea and image you’re trying to exude.

Content Planning

While the saying “first impression lasts” is true for many things, podcasting may have a different take on it. Your brand is your first impression, but it’s the content that makes it last. Map out the things you want to discuss, and keep it interesting for your audience. This will definitely keep them coming back for more.

The best way to do this is to make a web, or a list, of subtopics that are related to the main topic of your podcast. In this way, you’ll never run out of things to discuss. Whenever an idea comes to mind, make sure to have a pen and a piece of paper near you and write it down. It doesn’t matter if it’s three in the morning or if you’re hanging out with friends; never let a single idea slip away.

Podcast Equipment

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All podcasts start from humble beginnings. As time goes by, you may want to upgrade your equipment, but since this is a beginner’s article, we decided to give you just the most basic components you need to start your own podcast.


When you start a podcast, you would want to hear exactly how you sound from the receiver’s end. A good pair of headphones is what gets the job done. Since you’d probably be speaking for long periods, a headphone that has soft padding and cancels out all the other noises in your surroundings is what you need.


It doesn’t really take much to talk and sound like a pro. Investing in the acoustics of your recording room is one simple trick that you can do. You don’t have to renovate your entire room for it; you can get some foam tiles that can absorb sound to soundproof your workplace.

Computer + Software

You’re going to need a device where you can keep all your recordings at. That’s why you should invest in a personal computer or a laptop. It doesn’t have to be a high-end computer, but it’s important to note that you may need an audio software program. After all, the default recorder in your computer may not be able to record or mix your track properly and freely compared to an audio-editing software program.


Of course, you’re going to need a good microphone that can cleanly pick up whatever you’re recording. There are plenty of options to choose from. Cheap ones are decent enough but sometimes tend to pick up some background noise. There are also portable microphones for those who use their podcasts for traveling. It all depends on what your situation is and what your needs are.

As the world of technology develops and the age of the internet progresses, almost all of us want to be connected with one another. This is one of the many reasons why you should grab the opportunity and give people what they want. Starting a business through podcasts is one of the best ways to earn money nowadays. Just be sure to follow the tips we’ve mentioned above.

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