Business

Let’s be honest: building a business is hard. But growing it is even harder. It requires a lot of time, energy, and resources. If you’re a small-business owner, you have to juggle multiple roles to make sure everything gets done. You have to deal with employees, interact with customers, manage your finances, plan your marketing, […]

Businesses are delicate operations, from the largest international conglomerate to the mom-and-pop store in the corner. Sometimes they rise and fall because of the simplest of reasons. A look into the most common reasons business close down reveals the following: 82 percent shut down because of cash flow issues 42 percent discover there is an

Medical costs are skyrocketing, which puts families under immense financial strain. According to a study published in the American Journal of Public Health, the most common causes of bankruptcy are medical bills and job loss due to illness. Approximately 3 in 5 bankruptcies were medical in nature. The average family spends roughly 12 percent of

The COVID-19 pandemic is forcing organizations and businesses to change how they do operations by rethinking their internal communications and embracing new technologies. In line with these changes, IC and HR teams join forces to still deliver a positive employee experience via better communication strategies, workforce survey and feedback solutions, and more. How is COVID-19

Getting customers to trust a new business is never easy, whether you are selling food or cosmetic products. But, there is additional pressure when your company operates within the medical industry. Consumers tend to look at anything that may be unfamiliar to them with skepticism. For your business to survive the market and grow, there

The first question that can probably come into one’s mind when it comes to website traffic is: ”Why would a company invest time and effort just to drive lots of traffic to a website?” A simple answer is that it is one sure way to grow and expand your business. You may have the most engaging blog posts

Everyone has thought of starting a business at some point in their life. We’ve all had random ideas where we go “this sounds like a good business idea” but never really pushed through for some reason or another. Just as the famous saying goes, however, you miss all the shots you don’t take. Is it

As a startup business owner, it is only understandable that your main goal is to introduce your brand, boost brand awareness, and attract as many customers as possible. But since your focus is only on enticing clients and closing sales, it is easy to forget other important tasks. This includes keeping them engaged, building their

30.7 million small businesses account for almost all U.S. businesses. Accordingly, small business companies create 1.5 million jobs annually and provide for more than 50 percent of new jobs created in the country. Small businesses have become an integral part of the economy’s growth, as seen in recent years. With the coronavirus ravaging the country, the preceding

Entrepreneurs work hard and sacrifice so much of their time and money to build a new business from the ground up. Unfortunately, not every venture expands to become an empire like Microsoft and Apple. Most of the time, bright ideas are not enough to make the business profitable. Only half of small businesses reach the