The first question that can probably come into one’s mind when it comes to website traffic is: ”Why would a company invest time and effort just to drive lots of traffic to a website?” A simple answer is that it is one sure way to grow and expand your business.
You may have the most engaging blog posts and latest products on your website, but without traffic, they’re in vain. As experts say, website traffic is the lifeblood of a small business. It is how you get targeted users to visit your website and turn clicks into a sales conversion. There are many ways you can increase traffic for your website.
1. Social Media
The 2020 statistics show that 3.6 billion of people worldwide are on social media, so having a strong social media presence is no longer an option for small businesses but a necessity. The top seven social media platforms that you should care about in 2020 are Instagram, YouTube, Facebook, Twitter, TikTok, Pinterest, and Snapchat.
Post engaging content to earn clicks and shares, and witness your website traffic skyrocket in no time! You may grow your social media audience on your own, but there are also small-business social media services that can help you optimize your social media page faster.
2. Paid Traffic
Paid traffic is the Google AdWords, social media ads, and other paid advertisements that appear above or below the search engine. Unlike any other forms of traffic, paid traffic provides a faster turnaround. You can put up your campaign today and receive traffic the same day. Plus, it’s geared toward the relevant users, so finding and reaching your target audience are expected.
3. Search Engine Optimization
Search engine optimization (SEO) mainly involves managing specific and relevant keywords, tags, and categories. Basically, through optimized website content, your web page can rank on the first page of Google, giving you more exposure.
However, SEO is not for those who are looking for immediate results, as it may take three to six months to hit your goal. But if done correctly, it can be an effective long-term solution for small businesses.
4. Content Marketing
Content marketing is a strategic approach focused on crafting, developing, and publishing relevant content that can generate leads and conversions. The content marketing team usually creates demographics to deliver tailored information. This includes newsletters, referrals, blogs, reviews, and other visual content.
5. Guest Posting
Guest posting is a tactic that involves writing articles for other companies or businesses. Once proven credible, the author or site owner themselves may provide backlinks to your site. Backlinks are external or internal links that serve as one of the main metrics of search engines for ranking a web page. Other benefits include:
- Faster indexing
- Referral traffic
- Increase in organic ranking
- Website trust
- Better search engine crawling
- Vote of confidence
6. Blogger Reviews
To get blogger reviews, a seller must be willing to offer products to bloggers for free. First, find the right individuals who might be interested in your products. If you are selling software, look for a gamer or streamer who can give your product a fair review.
The feedback might be negative or positive. But you must be open-minded to that. After all, they can help improve your products. And who knows, you might end up attracting their followers, too.
7. Improved Website Speed
A good website does not take more than three seconds to load. If it takes longer than that, it means that your website is slow and that you are at risk of losing views and clicks from the same users. Research shows that users will never visit a slow website again. Do a website performance check and speed test regularly to find out how fast your website loads on the customers’ end.
8. Google Analytics
Google Analytics is a tool provided by Google that gives insights into their website traffic, allowing you to know which posts, blogs, and content are ranking and the most popular. In return, you can improve your marketing strategy to get better results.
Google Analytics is an easy-to-use business tool. And the site owner can share access with his team with customized settings.
More Benefits of Increasing Website Traffic:
- Brand awareness
- Sales conversion
- Increase in revenue
- More customers
- More leads
When Should You Start Driving Your Traffic?
Regardless of how long you have been in the business, you can always start generating your website traffic today. It might take some time, depending on your tactic and dedication, but in the end, it is going to be worth it.
